Consumer power has made itself felt throughout history, but it is in the late nineteenth century that it appeared in its most radical form: the boycott. In the 1960s in California, farm workers obtained from wine companies the right to form unions thanks to a boycott followed by 17 million American consumers. But today, faced with all-powerful multinational corporations, have these acts become the exception that confirms the rule?
BEHING THE STICKER
- Arthur MacCaig
- 52 min
|Distribution||Doc & Film international|