BOYCOTT, THE POWER TO SAY NO

From its birth in 1780 to the present, the boycott has been an effective means of protest for individuals up against great powers. It was the peaceful weapon of the most destitute, particularly under the influence of Gandhi or Martin Luther Ling. Today it is a form of pressure that companies fear.Through examples of boycotts that had little impact, bore fruit or were excessively successful, the film looks at the history of this weapon of economic destruction… that each consumer
potentially holds in his/her hands.